A good article on how hotels are using social media to make memorable guest connections.
Adam's favourite was this one:
Social Media Increases Loyalty at Accor
According to Nancy Trejos at USA Today, Accor Hotels tried something cool at its Sofitel and Novotel properties in Philadelphia, Chicago, New York and Washington, D.C. – identifying loyalty members checking into the hotels that month, and then checking (public) social media profiles to identify the guests’ interests. A gift was then selected to “Take guest recognition to the next level, to a more powerful level,” said Magali Jimenez Bervillé, director of e-commerce North America for Accor.
Some examples?
•For the guest who likes fine dining, an all-day behind-the-scenes tour of Tru in Chicago along with a night at the Sofitel Chicago Water Tower.
•For the guest who likes fishing, an eco-friendly fishing trip in the San Diego Bay.
•For the guest who likes luxury cars, a certificate to drive a Ferrari and Lamborghini.
•For the guest who likes lounging in spas, a day at the Hela spa in Washington, D.C., plus an overnight stay at the Sofitel.
•And for the guest who likes sports, VIP tickets to a hockey game between the San Jose Sharks and the Red Wings.
Helpful Hotels: 15 Great Examples of Remarkable Service That Earns Social Media Attention | ehotelier.com News Archives
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