Thursday, November 17, 2011

The Tiger Woods effect

He may not be the # 1 golfer in the world anymore but that doesn't lessen the pulling power of Tigers Woods playing tournaments in Australia. This then flows through to the hotels in the city that he's playing in.

Last week Tiger was in Sydney playing in the Australian Open and virtually every CBD hotel was fully booked Tuesday, Wednesday and Thursday. This week he joined the USA's President's Cup team in Melbourne and all the hotels in and around the CBD have filled for at least Wednesday and Thursday nights.

I think I've explained this concept before, but when a sporting event happens in a city, strangely its not the nights of the event that actually fill, its only the nights that overlap with corporate travel. For instance, the golf got underway today in Melbourne but the worst nights for accommodation were actually last night and tonight with there still being availability over the weekend (while the tournament is still running).

I know he's become a controversial figure after his off-course antics that have come to light but as a golf fan and a business owner that benefits from him coming to Australia, I for one hope he comes back every year!

No comments:

Post a Comment