Tuesday, June 19, 2012

Lady Gaga fails to deliver

No, I'm not talking about her on-stage performance ... I'm talking about filling the Brisbane hotel market. She's not my taste or style in music so this was not a concert I was ever going to attend.

Usually, big name musician + midweek concert in Brisbane = good things for the Brisbane hotel market (and of course us). So it was a rather disappointing surprise when the city failed to fill on Wednesday or Thursday last week when her concerts were on. I'm not sure if this was due to the Monday public holiday, the fact that its June and that corporate travel is slow or just that her concerts were out at Boondall and not at Suncorp Stadium (just outside the CBD).

What did surprise us tho was that the city filled on Tuesday night thanks to the Socceroos World Cup qualifying match against Japan at Suncorp.

We've loaded up on rooms for Coldplay in November which is midweek, during peak season and at Suncorp ... so it should be similar to U2 & Jay-Z, Bon Jovi, etc and be a very big event for the Brisbane hotel market.

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