Monday, January 24, 2011

2010 by the numbers

At the start of each year, I sit down and work out our sales productions for hotels for the calendar year just gone. I didn't do it in 2009 because, well the numbers took such a dive from 2008 and 2007 due to the GFC/economic slowdown that it just didn't seem worthwhile. So back in 2008 I compared production to 2007 for each city but since I've skipped a year, I won't worry about doing that this time. This year (2011) it will certainly be interesting to compare against the 2010 numbers.

Anyway, here is a list of the capital cities and which were the most productive for us (from best to worst):

1. Darwin
2. Brisbane
3. Perth
4. Sydney
5. Adelaide
6. Canberra
7. Melbourne

Apologies to our friends in Tasmania, but we did hardly any room nights in Hobart so I don't have them on the list. 2010 was the first year that our home town of Brisbane wasn't our biggest city. Thanks to a very large client that we look after, Darwin was the big mover on the list and sales were substantially ahead of Brisbane in second. Melbourne has really dropped off for us over the last few years and has now fallen to the bottom.

Thanks to the aformentioned large client, our top 2 hotels in the country are in Darwin. Here is the list of the 10 hotels around Australia that we make the most bookings with:

1. Mantra Pandanas (Darwin)
2. Mantra on the Esplanade (Darwin)
3. Mantra on Hay (Perth)
4. Oaks Charlotte Towers (Brisbane)
5. Mantra on Northbourne (Canberra)
6. Chifley at Lennons (Brisbane)
7. M on Mary (Brisbane)
8. Aarons All-Suites (Perth)
9. Citigate & Sebel King George Square (Brisbane)
10. The Portal Hotel (Brisbane)

Mantra Pandanas exterior

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